Workshops

Sails to Success

For the DIY-er who's ready to get shit done and finally move forward.

You were trained in your craft—not in running a business. This one-day workshop is built for service-based business owners who feel stuck, overwhelmed, or unsure where to even start. Whether you’re launching something new or pivoting something established, this workshop gives you the clarity, structure, and direction you need to move forward—with confidence.

It’s a high-impact strategy day where we dive into the core foundations of business—branding, marketing, systems, customer experience, and more. You’ll walk away with a customized roadmap and checklist so you can take action, without wasting time or making costly mistakes.

What You’ll Get

  • A one-day, live workshop (via Zoom or in-person when available)

  • A pre-workshop questionnaire to tailor the session to your goals

  • A personalized roadmap and checklist with action steps

  • Worksheets to track your ideas and insights

  • Everlasting knowledge you can apply to any business at anytime

  • A 60-minute follow-up coaching call within one month (we’re holding you accountable!)

  • Optional add-on support if you want continued guidance

What We’ll Cover

We’ll cover the most important pillars of building and running a business—with flexibility based on your unique situation and goals:

  • Brand clarity, positioning, and voice

  • Ideal client & service design

  • Pricing and packaging

  • Systems, software & operational flow

  • Marketing that makes sense

  • Customer experience and retention strategy

  • Community building & local presence

  • Space design or vibe-building (if applicable)

  • Growth strategy or pivot planning

Have a specific focus area? We’ll tailor the workshop based on your intake form.

Perfect For

  • Service-based business owners (or soon-to-be)

  • People who are amazing at what they do but don’t feel confident running the business side

  • Anyone launching, restructuring, or feeling totally stuck

  • Founders who are ready to DIY, but need direction and a clear plan

  • The “I’ll do it myself, if someone just shows me how” type

How It Works

  1. Book your spot + fill out a pre-workshop questionnaire

  2. We meet for 6-8 hour live strategy workshop (Zoom or in-person)

  3. You get a roadmap, checklist, and tools to move forward

  4. A 60-minute follow-up call is included to help you stay on track

  5. You have the option to add ongoing support after, if needed

The Branding Blueprint

From Cute to Credible—This Is Where Strategy Meets Style.

Branding is more than a vibe—it’s strategy, psychology, and smart design choices that work in the real world.


The Branding Blueprint Workshop is a half-day, in-person session designed to help you define the core elements of your brand—before you start investing in logos, websites, or marketing. Through guided, hands-on exercises, we’ll clarify your ideal audience, brand personality, tone of voice, and visual direction.

You’ll walk away with clarity, confidence, and the knowledge to move forward—avoiding common (and costly) mistakes and finally building a brand that supports your business and feels like you.

What You’ll Get

  • A 3–4 hour branding strategy session (in-person or virtual)

  • Hands-on brand discovery exercises + worksheets to take home

  • Brand voice, audience, and positioning clarity—so you can speak directly to your dream client using language they understand and trust

  • Design guidance rooted in function, not just aesthetics—like how to choose colors that layer well, and why logo simplicity and spacing matter

  • Optional add-on: Full Brand Buildout (see below)

What We’ll Cover

  • Brand psychology: values, personality, and emotional touchpoints

  • Ideal client clarity + how to speak their language

  • Voice, tone, and content pillars that keep your messaging consistent

  • Visual theory: layout, color layering, and logo usability across formats

  • How to build a brand that’s not just pretty—but practical, strategic, and scalable

Perfect For

  • Founders launching a business from scratch

  • Business owners prepping for a rebrand

  • Creatives tired of feeling off-brand or inconsistent

  • Anyone who wants to stop winging it and start showing up like a real brand

How It Works

  1. Book your session + complete a quick brand discovery form

  2. Meet for a 3–4 hour strategy workshop (in-person or Zoom)

  3. Take home your completed worksheets + brand direction

  4. Option to upgrade to the Brand Bible Build for full visual execution

Want Me to Build the Brand Too?

After the workshop, you can upgrade to the Brand Bible Build—where I take everything we uncovered and turn it into your full visual identity. That means:

  • Logo suite

  • Color palette

  • Fonts

  • Brand voice + tone

  • Messaging guide

  • Mood + creative direction

  • A polished, professional brand guidebook

Think of it as the holy grail of your brand—something any marketing director, copywriter, designer, or team member can refer to when creating content, making design decisions, or maintaining consistency across platforms. It removes the guesswork and gives your entire team a clear creative standard to build from—no matter who’s executing.

We build it in phases—with strategy, design, and delivery included.